SAS Inc.: Working the Good Life
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : HROB134
Case Length : 26 pages
Period : 2001-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : SAS Inc.
Industry : Information Technology
Countries : US; Global
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Happy, Healthy Employees for Organizational Health Contd...
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In addition to the sophisticated business intelligence products and services that SAS sold, the company was admired for its employee-centric policies that focused on health care, child care and the work-life balance of employees. Right from its inception, SAS's corporate philosophy was
"satisfied employees create satisfied customers", a strategy that helped the company register increasing revenue in each year of its operation. Experts attributed this success to the company's investment in its
'creative capital' i.e., its employees. They said that from the beginning SAS had pursued the practice of motivating its employees through its exceptional human resource management (HRM) practices to promote work-life balance
- a tradition initiated by its founder and CEO Jim Goodnight.
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The campus at SAS headquarters located in Cary, North Carolina, boasted of several onsite privileges like a 66,000 sq ft big recreation center with fitness and swimming facilities, day care centers, an eldercare information and referral program, health center, restaurants, etc...
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